Since 2005, Macy’s has been bringing contemporary art to the Macy’s Thanksgiving Day Parade. The “Blue Sky Gallery” series brought art to the skies of NYC by displaying artworks by artists Tom Otterness and Jeff Koons. This year Macy’s adds the name of another contemporary artist to its collection: Keith Haring.
Macy’s Thanksgiving Day Parade began the Blue Sky Gallery series in 2005 when Parade officials invited artist Tom Otterness to create a balloon version of one of his classic pieces of Humpty Dumpty. The American sculptor whose public art works adorn parks, plazas, subway stations, libraries, courthouses and museums in NYC, seemed a logical addition to the parade.
In 2007 the Blue Sky Gallery series added artist Jeff Koons to the series with the debut of Rabbit.
Keith Haring’s Figure with Heart (1987) is the latest entrant to the Blue Sky Gallery series. On Thursday, November 27th at 9:00 AM, Figure with Heart will debut as a 48-foot tall helium balloon in the holiday celebration.
The parade balloon is a fitting metaphor for the contemporary art world. Much of contemporary art is quickly inflated and then deflated. Interest in artworks and prices rise precipitously and then descend with a crash. The art is paraded briefly before a viewing public who quickly loses interest, impatiently demanding the next sensation.
And of course it’s full of hot air.
Related MadSilence post: “Beautiful and mysterious”?