July 12, 2009...3:47 am

Rules to create by

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Honestly, I’m not a fan of reality TV, although my family convinced me to watch American Idol a few times (What season is this?  202?).

What caught my eyes were reports of a new art-themed reality show.  As reported in The New York Times:

Now top contemporary artists will get a chance to create their own reality. The cable channel Bravo said on Tuesday that it would conduct open casting calls in July for contestants on an art-related reality competition show to be produced by Sarah Jessica Parker and Magical Elves, the company behind “Top Chef,” and “Project Runway.” The contestants will compete for a gallery show, a cash prize and a sponsored national museum tour. The series, which has yet to be named, will feature 13 aspiring artists who will compete in sculpture, painting, photography, industrial design and other disciplines to create “unique pieces highlighting art’s role in everyday life.” The pieces will be judged “by a panel of top art world figures, including fellow artists, gallerists, collectors, curators and critics,” according to Bravo, which plans to broadcast the series sometime next year.

According to the application instructions for potential contestants, the show’s producers are looking for “emerging or mid-career” artists who work in any number of the following fields: painting, sculpture, installation, video, photography and mixed-media:

We want contemporary artists. We want voices that believe in their art and want the world to know.

Better say that the producers want to make money and lots of it.  Although the show may prove to be a perfect vehicle for the contemporary art world with its market orientation.

The 23-page application asks for information concerning the artist’s background, career history, education & training, sale & exhibition history.  Some of the questions are intriguing. It would be interesting to learn how the artists respond to such queries as:

–Does your family support your choice to be an artist?
–Describe your medium/media of choice and why you chose it.
–What inspires you?
–Discuss how you generate a piece of work: process, inspiration, etc.
–Do you have any rules you live by? Do you have any rules you create by?
–How do you define success as an artist?
–What are your aspirations as an artist?
–What is cliche in the art world right now?
–How do you feel about being judged competitively?

A Casting Call for The Untitled Art Project will be held in New York City on July 18th.

Click here for the UNTITLED ART PROJECT APPLICATION.

~MadSilence

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